TV Commercials For Novels: Do They Work?
As I was searching through YouTube, a thought occured to me randomly. Light Novels are sometimes given TV Commercials to make aware their presence. The idea of course of a book trailer is nothing new. They’ve been done before many times in America. But I wondered, do they actually work? I did a quick Google Search about the subject, and sure enough, as almost always happens, someone else had asked the question already, and a discussion had grown about it. I briefly read through it, grasping the main points the writers were making. One of the articles I cam across was on Publisher’s Weekly, and had different people within the publishing industry giving their opinions on the value of a book trailer.
Something that truly interested me, was the fact that a book trailer isn’t really a trailer at all, when compared to movie trailers or a trailer for a TV show. A trailer in those cases is merely parts of the already made product, being brought together in a spliced up format to make the viewer ‘want’ to see more. But in the case of a Book Trailer, it’s really quite different. You actually have to ‘create’ film footage to use for your trailer.
Either way, it seemed that the majority were of an opinion that book trailer were rarely done well. They held that a badly produced book trailer could inhibit people to buy the book, but they also seemed to hold that even a good one wouldn’t neccesarily equal purchase sales when the reader traveled to the local bookstore.
So then, I thought, how are book trailers in America different from one’s done in Japan? Specifically for Light Novels.
The following are two American book trailers that premiered on TV.
The following two book trailers are from Japan, and were made to advertise the first Boogiepop and Zaregoto novels.
How you choose to view the two different sets of trailers is up to you. But something that was most noticeable to me, is that in the case of the Boogiepop novel’s TV trailer, it actually had custom animation made to advertise it. Quite an interesting decision.
Light Novels of course, unlike Mainstream Novels in the US, have the added advantage of already having illustrations which can be used in a book’s trailer. In the case of US novels, there is only text.
Perhaps it’s a cultural thing, perhaps it’s a fan base kind of thing, in any case, I’d like to hear YOUR thoughts regarding this.
Do you think book trailer’s really work? Does watching the Boogiepop or Zaregoto trailer make you want to buy the books? Or for that matter, did the American commercials make you desire to purchase the novels? If yes, to either, do you think Publishers should use TV commercials to promote such novels as Haruhi?
Leave your comments below. I look forward to reading them.
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