Ranobe Cafe Get’s Some Love
So I awake today to learn cheerfully that a blog “SNAG Vs. World” has featured an article on the Ranobe Cafe. This article here will essentially be a reply to his 3 questions he gave for me to answer.
1: If light novels are simultaneously associated with niche and the success of the new The Melancholy of Haruhi Suzumiya novel, what do you imagine would be the best marketing decision to sell more light novels to young people?
Well, first of all, I do not believe it has much of anything to do with the book covers, I firmly believe it has EVERYTHING to do with the publisher’s themselves not understanding the market and doing something unprepared.
A publisher must put out a light novel and EXPECT it not to sell. They must EXPECT this fact if they are going to continue the ways of the past. Companies that were able to witness the TokyoPop fiasco and who still published light novels expecting great sales while placing it in the manga section were in a fantasy world. I have seen very little effort put into mareting or advertising, nobody knows these books even exist! I dont see TV ads, or magazine ads, or online campaigns. Nope, and to boot, they place it in the Manga section of all places. Well, we can now FIRMLY say that manga fans for the most part are NOT interested in light novels. So then who do we turn to? Well, actually, you now gave me a great idea for a future article for this blog. So I’ll save my words till then. 😉
I will applaud Yen Press for marketing Haruhi and soon to be released Spice and Wolf as NORMAL novels to the GENERAL PUBLIC. This is how it should have been all along.
2: How many publishers are selling and translating light novels in English and other non-Japanese languages?
I have no clue how many outside of America, but here’s a list of what I know.
Seven Seas, TokyoPop, Dark Horse, Bandai, Del Rey, Viz, Scholastic = all are american english light novel publishers
TokyoPop is also in Germany and publishes light novels there.
3: Was the decision by Tokyopop not to republish the Welcome to the NHK light novel a financial decision based on the light novel market being niche, or a political decision based on the light novel’s content (censorship)?
It was a financial decision by all indications. As far as I know, NHK never recieved any big negative press. So if they didn’t want it, they wouldn’t have published it or its manga. So no, just financial. Also, remember, NONE of their light novels as I understood it, ever have recieved a RE-PRINT. lol
Well, hope I answered your questions. 🙂
I hope your blog reaches not just the niche of light novel readers, but people interested in new Japanese fiction media as well!
Well thank you, so do I, so do I. ^_^
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