The Success of Haruhi Suzumiya
On my next to last trip to Barnes & Noble a while back, I spotted two un-sold copies of the newly released english version of “The Melancholy of Haruhi Suzumiya”, a phenomenally popular novel series from Japan that has gone on to sell millions upon millions of copies and has been turned into a popular manga series as well as two anime series’. Now, before that visit, there were originally 4 novels, paperback, all in the teen section (I couldnt find one copy in the manga section in any visit), next to other teen series’.
Which means? That half of the copies the store had, were already sold-out. In hopes of inspiring a new sale, I took the two copies and placed them face forward in front of the other novels to give them extra attention. On my most recent trip, I noticed only one copy left. Which means, that out of the 4 copies that were originally given to my local Barnes & Noble store, 3/4 copies have been sold to TEENS who saw the series randomly and bought it.
This to me indicates a good sign of the possible success this novel series is having in America and the marketing strategy Yen Press is implementing. Now, I can’t verify about how the novel is selling out in other book stores, but if its having the same effect all over, Yen Press might have not been so crazy to have made their statement about “Making Haruhi a household name”.
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